Consultor/a Analisis Ventas Digitales

Descripción

Scotiabank México - Consultor/a Analisis Ventas Digitales. The Digital Sales Analyst supports the digital sales organization by providing actionable insights through data analysis, performance tracking, and strategic reporting. This role is responsible for monitoring digital sales initiatives, identifying performance gaps, and collaborating with cross-functional teams to optimize conversion, client acquisition and engagement, and budget alignment across digital channels. This role is key to deliver actionable insights through data analysis and performance monitoring that support the execution and continuous improvement of digital sales strategies, ensuring alignment with business goals and customer needs. Funciones principales: Data Analysis & Reporting: / Track and analyze KPIs across digital channels (e.g. / CTR / conversion rate / engagement / win rates) / Monitor sales performance by product and channel / identifying trends and root causes of deviations / Design and maintain dashboards and management tools to measure digital sales levels / Generate and distribute performance reports to stakeholders and support participation in business reviews / Performance Optimization: / Coordinate with product / design / marketing and tech teams to ensure availability and functionality of products / Ensure product-channel fit to enhance digital distribution / Governance & Collaboration:

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